The Doom Juice label was put together by Sebastian and Zac in a bout of pandemic-induced creative genius. It’s all about rock n’ roll and not taking yourself too seriously. “Why do craft beer brands get to have all the fun?”. Doom Juice was born from a desire to make wine accessible, whilst still using organically grown grapes (some biodynamic), native yeasts, and avoiding fining or heavy filtering, letting the wine express itself fully.
What Doom Juice does so well is strike a balance: their wines have enough structure, vibrancy, and personality to appeal to both natural wine geeks and casual wine drinkers alike. The collection of natural wines has earned cult status and we’re stoked to be able to offer them to the people of Newcastle.